Follow-Up with Your Contacts

What happens when you meet a potential client at an event and you do not follow up?

So now the event is over and you have collected a number of business cards, taken notes on the best prospects, divided the cards into Y(es), N(o), and M(aybe), now what? It is time to follow up. The best follow-up is immediate - they will remember you best if you go home that night and enter their information into your database and send a personal email or hand-written note. E-mail is much faster and you will be surprised at the fast response you get. This gives you instant contact and you can then ask how they felt about a certain event. You are sure to get a response. This gives you an immediate relationship with the individual.