Welcome to "Web Strategy Guidelines". In this small corner of the web, I will try to show you the ideas, concepts, thoughts and ideas that I have encountered in trying to get a website to work and function better on the web. Some of these concepts and strategies will seem old-hat, old-school and complicated, but trust me they really work.
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.